PMZ Marketing helps clients collect research data from customers through surveys and polls.
Polls are generally short, informal and easily collected via the client’s website. Surveys, however, are more formalised and of a reasonable length. We have the capability to design a questionnaire on behalf of the client and use competitions as a motivator for consumers to take the survey.
In combination with competitions, surveys are a powerful sales and database collection tool.
Organizations conduct surveys to discover answers to questions they may have about their audience. These questions are diverse, and vary widely depending on how you plan to apply the data to your survey and what data-driven decisions you will make as a result of the data acquired.
How to Make your Customer Database your Best Friend
25/10/2010
small business, target markets, customer list, recency-frequency-monetary, marketing tips, business development, customer database, customer information, database segmentation, segmentation